CREATE
WITH PURPOSE
You can’t afford not to.
Are you a nonprofit or small business needing to make a creative investment?
After 15+ years of corporate agency impact, I now empower cause and commerce brands with financially smart Brand Strategy and Design Toolkits.
Make your investment worthwhile.
7 KEY QUESTIONS
before investing in creative:
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Tip: A clear understanding of your core values provides a foundation for building strong visual messaging & creative.
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Tip: Understanding your target audience is crucial for crafting creative work and specific designs that will resonate with them.
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Tip: Identifying weaknesses like messaging inconsistency or lack of clarity help to determine specific things that creative work should tackle.
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Tip: Knowing your goals guides the way you choose and use creative work. It may all be beautiful, but it won’t all be useful.
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Tip: Understanding how people currently perceive your brand or mission helps establish a baseline to mark improvement through strategy and design.
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Tip: Being realistic about your budget should guide you toward more thoughtful creative and design solutions.
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Tip: Knowing your team's capabilities can helps assess if the creative you are wanting to invest in will actually be usable by the people who need to implement it.
If you aren’t able to answer these questions, investing in creative will still waste your energy and resources.
Let’s get clear, then get creative.
MY BACKGROUND
→ Associate Creative Director, Epsilon (2022-2024)
→ Lead Art Director, Epsilon
(2020–2022)
→ Senior Art Director, Epsilon (2016–2020)
→ Art Director, Epsilon (2015–2016)
→ Web Designer, Tyndale House Publishers, (2012-2015)
→ Digital Designer, Sears Holdings Corporation (2010–2012)
Your creative guidance.
